Copywriting | Print/OOH | Illustration
2027 NYE Invitation - A Night Under The Big Top
This was a concept created for a Bally’s New Year’s Eve Invitation, inspired by the colorful spectacle and playful energy of the circus. Rather than relying on traditional vintage circus imagery, I developed a contemporary illustrated world using bold geometric forms, a limited color palette, playful typography, and original illustrations. The visual system extends throughout the invitation and envelope, creating a cohesive interpretation of the Big Top that feels whimsical, energetic, and distinctly modern.