Brand Identity | 3D Design | Package Design | Print/OOH | Social Content
Streetside Boba Tea
Streetside is a Vietnamese-inspired boba tea brand that captures the energy, warmth, and color of Vietnam’s bustling street culture. The brand draws direct inspiration from Vietnamese street signs - their layered typography, bright palettes, and handwritten charm. The phrases printed on the bottles - such as “It’s nice to meet you”, “Have a good day”, and “Chào” - are real greetings and expressions that vendors often say to tourists, making every bottle feel like a friendly moment shared on the street. Visually, the identity embraces bold typographic compositions, overlapping languages, and vibrant, contrasting hues to evoke the atmosphere of Saigon’s night markets and Hanoi’s bustling alleys.